PressPay Mobile Payments
Before Apple Pay existed, there was not industry standard to quickly and securely facilitate mobile payments. PressPay was designed to be a 1-click checkout process on mobile devices using proprietary technology.
PressPay was acquired in 2014 and embedded into the Cinsay 'shopable video' product.
Dallas-based Cinsay developed a patented technology allowing videos to have an online shopping experience built into the video. Imagine watching a video online and seeing a hat or a chair that you liked. With Cinsay, the user could tap the video and bring up a row of items available for purchase right inside the video. PressPay became the default payment option for the mobile experience.
